social media

It is common knowledge now that social media is a great place for marketing. It is common for people when they see content being shared by their friends, family, or colleagues through social share buttons and think that it’s something worth checking out since it is being by people. Clicking a button to share content is now convenient, compared to having to copy the URL, logging in to the social media account, pasting the URL on the status box, and then clicking on the share button, you can remember? Those days!

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Only a little more than half of the most popular websites in the whole world actually use social buttons to promote their content. This is according to, which also stated another surprising fact: Websites that have a Twitter social share button get seven times more links from Twitter users than those that don’t have the sharing button.

Where are the best place to put social media buttons on your website?

It’s not enough that your buttons simply look good, or that they are just present somewhere on your pages. They need to be placed where they’re going to catch your reader’s attention and make it easy to share your awesome content with their followers. With the wrong placement, readers can easily mistake social buttons for ads or other navigation. This may reduce share button usability. Making sharing button as easy (and obvious) as possible is very important

At the Top of posts

The first question to ask before deciding on this is that, do users share before they read the post? This placement option is mostly practiced among bloggers. If the post title catches the attention of the reader and they have confidence in the blog, possible, because they they have been reading from the blog for long and it has built trust in them, they often share before reading the post.

The right side of posts

This is another option where you can place your share buttons, everyone with his/her choice. This can be chosen because of your blog layout or you think there is where you have blank on your site.

The left side of posts

Placing social buttons to the left of the blog post makes a lot of sense, because it obvious that readers follow post text from left to right. If you can check Surftware, sharing button is placed at the left side of website

In-line of posts

A growing trend is to actually place shareable content in line with the rest of your content. This is also a good idea to practice, this can be placed at the top of the posts or at the bottom as explained above.

Bottom of post

Placing social media buttons at the bottom of the post was very common and it sometimes makes sense because what you read is what you share but some blogs like Blogs for News need social medial at the top of the post because headlines of the news attract and sometimes enough for the reader to share. This can be practiced with either of the three options mentioned above.

Where there is no social buttons at all

This is a surprising and it is actually happen in some sites. Which practice is not advisable for a site that want to be ranked.

Guidelines on where to place a share button

Pick a prominent position

The more visible the button is the more people will share your posts, which will actually lead to more traffic back to your site and your site get ranked more.

Place the button near the content being shared

This helps readers understand what they are sharing. Place your sharing button close to the top of the page: Reduce your reader’s stress scrolling long to find your sharing button. It is better to have the sharing button at the top, bottom, and one side of the page.


Mindful, when placing the sharing button to avoid it too close to navigation, so it will not prevent the user’s access to Navigation. It is important to correctly place the sharing button on the website page.


According to usability icon Jacob Nielson and a study that he conducted in 2006, eye-tracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
The top left portion is the most-viewed part of the web page. More eyes go there than anywhere else. Again, what you read is what you share and many people commonly share after reading. This supports the idea that left, bottom, and top are the best choices for social share buttons.
The type of your blog or website will determine where to place your share button, either top-left of the post or bottom-left of the post.

How many social media should you have on your site?

Doug Antkowiak makes a great point about social media buttons on the Search Engine Journal blog. He says that too many social buttons may have a bad impact on the website by reducing its speed. Too Many Options Can Lead To Decision Paralysis, too many choices may confuse your readers into not sharing anything at all. We should limit the number of social media buttons that we place to as few as possible to make our website speed fast.

So Which Social Share Buttons Should You Include?

After the investigation of the most popular websites in the world, it was found that Facebook, Twitter, and Whatsapp were easily the most-used social media buttons on the web. It is concluded that the utility of each of those networks fluctuated quite a bit depending on the type of visitors to each site. I suggest four social media is enough and the best to have on a blog or website and the most used social media I can suggest are: Facebook, Twitter, Linkedin, and Whatsapp

The disadvantage of having social media

Though social sharing buttons help you to generate tons of traffic, it’s not always good for the user experience. Each social sharing button uses a piece of JavaScript code to make calls back and forth between the social network’s servers and your site. If you are using social media sharing plugins on WordPress then there is a need to load additional JavaScript files from an external source which is from the plugin supplier. So, the more sharing buttons on your website, the low the speed load of the page. Ultimately this leads to a longer page load time.

The major concern for a website or blog should be given to the load speed because it has a direct effect on user experience and the website’s search engine rankings. According to a study by Akamai and Forrester Research, nearly half of web users expect a site to load in 2 seconds or less, and they tend to neglect a site that is loaded in more than 3 seconds. Site speed is so important.